How I like to analyze Marketing jobs… or better they call them Marketing Business or Opportunities

I know, They put the Business to You in an Emotional Way, so You can feel excited of starting a new Business with them Sympathetic people.

What You usually haven't done in those occasions is to stop the chatting (outside and inside) and start to analyze the situation starting from a fact and with logical considerations.

The fact is that You Want or are Looking for a Business to start. A Business is something (a system) that creates a passive income for You. A Business in Marketing involves People, so You need to know how the System they are showing You will interact with people.

You are talking about business, not about how Happy You will be in loosing money together! Thus I will show You some of the metrics I'm now using to evaluate a MLM or NM Business. But before, let me tell You that They are doing a great job by involving You emotionally to close a sell: You'll have to learn these techniques and skills. Also, the points I'm about to discuss aren't about choosing the best Business there is outside there, or the one that makes You rich faster: these are only considerations about reducing the risk You are taking in the business (You know that if two business have the same revenue outcome, it is better to choose the one with less risks)

  1. Entrance Fees - They can tell you that you are going to buy something useful for you and your family, but the first package You are going to buy is the Entrance Fee that the company is requesting You. Sometimes they sell different entry packages that can enable You to start your career from a different level. That only shows the hunger of the company. In these kind of Business it is not necessary to spend a lot in advance to make a career, because it mostly depend on your will to grow. So beware of companies that want a big money advance from You! Some samples for you to use and find how good the product is are just enough, or maybe some more just because You are sure to sell them.
  2. Real Consumption - The product or service that the Company is selling is conveyng a real consumption. If this product or service is not consumable, You won't see the passive income, nor the orders from some of your customers. Keep it Real!
  3. Commercial Margin - I know that most of You like to see that for a kind of product there is a huge marginality kept for You by the company. But think about that the more the margin, the more is the price. If the product is overpriced You will need a lot of effort to justify It without lying (nothing more despicable). Also remember that today's people are not so uninformed like fifty years ago: a search on amazon or alibaba may uncover some tricks on your company's products. So it is better if the margin is real and taken from the others path usually used to sell the good.
    The price of the product is an important comparison meter to know the effort You'll have to put to promote it. Please make a research to see if the price is "in the market" or "totally outside the market".
  4. Logistic - You need to be free and part of the Logistic environment. Maybe You can build a little wharehouse or You can't, but it has to be to your choice and can help the develop of the network in a particular area. Sometimes is better that the company already has a quick and centralized logistic. Today it is an easy task because Amazon has already marked the path on how to have a cheap one day delivery. So no excuses for the company. Better if they produce an internet service: same minute delivery around the world and no logistic problems at all!
  5. Public Communications - The company should only give you guidelines on how and what to communicate for not going against the laws of the country where you are operating, leaving the rest to your freedom. So using internet, social networks, advertising, marketplaces, ecc should only be a mix You can build by staying inside the path and with your skills or imagination. Every country has a responsible or guarantor for the communication and for the trades: the guidelines must be compliant to what these guarantor say.
    Usually it will be forbidden to sell a product with a discount... and that's also a good branding strategy: have You ever heard of an apple product in discount?
    Another plus in this area is that the Company deploys a good training program for its people: training is a must.
  6. PMK and Other Codes with Other companies - If the PMK is good, the company won't worry about You entering other MLMs, because they know that their system is better for achieving a long term passive income.
    A good PMK will always pay you by difference: no difference, no earnings. Beware of the tricks they give you to show the big bucks, because You will always have to bring a difference (there are training to teach You how to build a network structure that can help you to passively bring a difference).
    Another things to look inside of the PMK is the monthly reactivation work or fee You have to demonstrate to get access to your earnings. If the network is about something consumable, this figure has to stay inside the normal budget of the consumer, because in that way, not only the consumption is stimulated, but also the work for the monthly reactivation. Look at it like something around 50€ if you live in Italy, or France, or Spain, less if you live in a country with more crisis, more in a country were you live better. This segmentation of the reactivation fee must be tuned by the company for every country that it is operating from.
  7. Public Informations - Check whatever public information are giving or selling you during the presentation and ask for a deepening (to an expert, not to the same people showing you these info). They can tell You that the company is public listed or that is working with a big name. The financial world is very deep and full of illusions, so do not see their words as glitter in your eyes.

With these seven points You won't be able to choose which company is best fitted for your passion or skills, but at leaste You will reduce the risk between the companies you are looking into because, remember, it is YOUR Business, so mind it!

How to Start Great Using Faith for Business Consistency

Business is giving direction, it is to communicate the faith to the customer
What do we mean by the word "Faith"? Which Image is evoked in our minds when we hear of someone who is a person of unshakable faith? Personally I am not led to give a totally religious connotation to this fantastic word. Personally I prefer to embrace the vision of Napoleon Hill regarding the faith and the definition of person with unshakable faith: according to Hill, faith is one of the essential qualities for success; It’s not to hope for something to happen, but to wait for a result. In this vision it takes more importance the active role of the person with unshakable faith: the person who has developed this ability knows that to get a result, you should put in place and will have to take action to achieve this result, but also knows that not everything depends on you, nevertheless he undertook the journey, take the road, he takes the first steps with the necessary security to achieve its objective that, over time, will be realized.
In times of faith we have been made major steps forward for all of humanity, monuments have arisen and magnificent works were created, while in times of disbelief these leaps are absent because it was not present a strong leadership that guided people to new horizons. This turns out to be precisely the best quality associated with faith: giving a solid direction, providing a clear view of the end point that you want to achieve.
A business must be able to express this capacity internally to employees and externally to the public and customers.

The direction that you want to communicate is crystallized in a product or service
The primary media by which the business communicates his faith is the product or service provided to them. The product / service in itself is a symbol and evokes / communicates a definite message to his audience: it directly embodies the will of the owner to the business, the faith that he transmits to his audience crystallizes and freezes in time, until one customer does not purchase and perceives this symbol. When in our business we make a product or service, are we aware of the symbols that is bring with it? What evokes in the minds of our audience? What direction do we communicate?
It is very important that our faith is part of the foundations of our work in the business. I am perhaps overly inclined to focus on the basics and the foundation, but I strongly believe that if we can crystallize an unshakable faith, the business which we will build will be solid and will create great benefits, both to us in terms of compensation and satisfaction, that to our audience.

It serves consistency between the communicated direction and the reality of the product or service
Every day we see advertisings that promise incredible results by products or services actually mediocre. This dissonance, this inconsistency is created by the fact that, in reality, the business itself has no great faith. This inconsistency usually leads to the defeat of the business: is communicated a certain direction that is not actually undertaken; The product or service is emptied of the ability to wait for a result. Business that remain consistent, crystallizing a clear direction and communicating honestly that they want to follow this direction, instead have a better chance of surviving the test of time. Consistency has then to be planned from the start of a business, starting from the soul that is given to it through the faith of its owner.

Why “Learning to Sell by Doing” Will Change Your Life

Learn to sell by Selling
If I were asked why I decided to dedicate myself to the creation of business rather than a traditional job search, I would answer very calmly that I did it to learn the most important skill for the time in which we live: I did it to learn how to sell. We have already described the sale as one of the agreements between those most advantageous as money, in its essential and spiritual characterization, is simply an agreement between people.
We do a little analysis of the times in which we live: have you ever wondered why the higher returns that companies pay go to the sales department than the production department? The reason is simple: because they know how to sell.
Selling is a skill so highly paid and sought after (of course for the simple laws of the market, when demand exceeds supply, the price goes up), while the capacity of the labor market to satisfy this research is always at fault. Have you wondered why there are not enough sellers or there aren’t real schools of sale?

The secret is in the doing
The reason why there are not enough competent people in sales stems from the way in which this competence is acquired: the sale is learned only by selling. Unfortunately, times change constantly, people change trend continuously, change their minds all the time, grow, communicate, belt new relationships, are stimulated by new ideas, change and are modified by the environment in which they live; the seller must then confront a material (for the seller the "raw material" to transform are people and agreements) that is always different, is beyond standardization; It is not such as to a craftsman who can sharpen his technique on a material which is quite similar from one day to another: the seller is forced to be in connection with the real scroll and change of the times and to maintain this connection he must continue to work, to sell.
One of the greatest difficulties that crushes aspiring sellers on their way to continue to operate is an inherent fear in people, the fear of rejection. Not dwell now on this subject; we'll talk later about it.
In short terms selling, as a competence, is difficult to obtain both for reasons related to the external environment in which we find ourselves, that for reasons related to our internal emotions. How can we find a compass that can direct us inside these two realities? Are there fixed foundations that do not change?

The media of selling can change in time, the way to learn it, not!
The first fixed point is that in spite of the medium that is used to sell, which is likely to change over time (think of how the world of internet has changed relationships, videos, social networks, telephony and technology in general, but not only ...), there is only one way to learn how to sell: use the chosen medium and start selling! There is no better way than take the field to closely observe the ongoing changes taking place and learn how to ride them. I'm not saying that it is necessary to throw yourself into the void; we can always find mentors and teachers to guide us in the first steps. Teachers found in the sale’s world are usually sellers themselves: distrust those who don’t apply in person their own advice.

Start making errors
The second fixed point is that to "train" our subconscious to accept rejection and stop to treat it like fear, we have to use the technique of repetition. By continuing to sell, making mistakes in the sale, receiving rejections and learning from our mistakes, we will begin to perceive the rejection as an important part of the sale process itself, that is the necessary feedback to guide and refine our marketing messages, the symbols that we communicate:  to best communicate we need to find the evocative symbols of that particular customer segment. After all is not the sale an agreement? And how you make agreements if you do not communicate?

Divided by Words We Fall – Aligned We Stand

Words contains less alignment between than physical actions
When we speak and pronounce words, we should always pay attention if they are going in the direction we want. Fortunately they are part of decision-making and not decision as it can be a concrete action. It's a bit like the story of the three little birds on the power cord: two of them say they want to fly away; winter is coming and how many birds remain on the wire? All three, as they say “fly away” and they didn’t take action to fly away. If you take an action, the will that creates it is usually aware that it is not reversible, it is more difficult to go back over than the words spoken that may be lost in the wind. For this, action is more aligned and responsive to what the subconscious "recommends" to develop to the conscious mind and apply to the physical part. The words, precisely because of their random nature, are not aligned ... but we must not underestimate this. The constant repetition of certain words and emotions / feelings they evoke, can create states of certainty in the mind logic: if repeated enough times and with enough energy, we can take for granted everything we say; having with the repetition created the foundations that we believe true, we will act accordingly in that direction for the simple fact of considering it a normal decision. The advice of Napoleon Hill to repeat positive commands to the subconscious is this: haven’t you put it  into practice?

We don’t have to blame who’s misaligned, We have to listen to all the 3 communications
We'll continually relate to people who are not at all aligned. They say one thing and then do the opposite and complain that their life does not go straight. If these people are "disturbing" our quiet life, not make it their fault as they could simply be unconscious of symbols they communicate with their divergence. What is useful to do, if we want to maintain that relationship and take it to a higher level, is to operate in a classical way: listen, think and finally act. The first step is to listen to, receive and understand the symbols that this person sends us, on each of the three levels: what it says, what it does and what really is feeling. If the first two are easy listenings, is listening to the emotional sphere that is difficult: to do that, we have to compare our first person experiences or stories that we have been told and identify the emotions and sensations that were linked to those experiences.

We have to be aware of a misalignment
Once we finish the listening, we should relate the words (mental layer), actions (physical layer) and emotions (subconscious) to identify which of them are more aligned and which not. Let's keep in mind that usually, hierarchically, the will of a person originates from the state of mind at the subconscious level; so we will realize if the words are more responsive to what this person is feeling or if it is actions. Notoriously are the actions that have a greater importance, because of their lesser degree of reversibility: pay more attention to what makes a person in relation to the emotions than to what he says.

We can help people to align the 3 levels
When we have finished drawing up a conclusion or a plan, it's time to take action itself. One of the simpler strategic choices, but less satisfactory and efficient, is to leave and let the person find his alignment alone, hoping for some kind of inspiration; this is true even turning to ourselves: if we become aware of our misalignment we can always wait until we get from the subconscious some kind of sudden inspiration, however unlikely if not actively stimulated. A different strategy, much more satisfying and profitable than the last, is to use the repetition of words to our advantage; the concept is to strengthen the will that originates from the subconscious through repetition of “positive commands”; it’s like stimulating a body to produce antibodies and heal itself from any infection and this applies both implementing this strategy on other, or on ourselves.

Why Bob Proctor Should Write about Words Deception

Symbols are the base of communication
We never stop communicating. Words, written words, spoken words, facial expressions, pauses, movements, actions, messages, lost messages in the wind, messages fixed in time, paintings, sculptures, buildings, realizations. Every aspect of our life is communication, interaction between our levels of existence and those entities that enter our field. The exchange of communication takes place on all three levels of our existence (spiritual / emotional, logical / mental, physical). The greater the amount of symbols that we can share, the richer will be our communication, because we will have more opportunities to get in touch with new symbols that we can understand and make our, increasing our store of knowledge

Symbols evoke emotions and sensations inside listener’s mind
Whenever we come into contact with a particular symbol, when this comes within our field, our brain, which is the communication antenna between the levels of existence, evokes special emotions and feelings. Did happen to you to held a particular object you care, listening to a song you like or see a picture of an artist that you love? How do you feel when it happens? Isn’t it a total experience that you feel? The subconscious evokes emotions, the conscious mind finds images and analogies, the physical evidence sensations. This is the reality of the symbols.

Words are symbols
Even the words, like other symbols, have the power to evoke emotions and feelings. If you had doubts about the real "magic" power of the words, now you can leave it behind. This "evocation" can be targeted or unconscious. People that are aware of the true power of words know to use them to evoke emotions and sensations that lead to their advantage, while those not in the know do not have control over the outcome that can bring their words. The words are not necessarily used as symbols to be communicated to the outside; often are most useful if they’re used on ourself, as with a short circuit, taking advantage of the “evocations” to alter (improve) our moods, the propensity to action or to fix the direction we want to take in our lives . Consciously using the words is part of a map, a strategy, a careful planning of the effect we want to achieve when we are creating causes, with our voices or symbols that we write.

Words are part of the mental/logic level of existence
The words, by their nature, are typical of the mental level as it is just at the level of the conscious mind that images are merged and converted into symbols that will compose complete sentences. Not infrequently damage to the brain may lead to an inability in the use of words. Our will is expressed both by the actions (proper of physical plane), and through the words. Then what about the people who say one thing and then perform divergent actions?

We have to align the 3 levels of existence
Consistency is a great quality that successful people are able to peacefully demonstrate. For consistency I mean the ability to line up all 3 levels of existence: I think, I feel and follow a definite direction. But this is possible only after developing a strong enough will and clarity of intentions, both  to mark vividly the target we want to achieve in our lives and the path that we want to undertake. It is therefore plausible to think that people with actions that diverge from their words have no clear direction that they want to follow; the mind has not understood the emotional message that comes from the subconscious and then translates the feelings of the body in divergent actions: its levels are not aligned ... but this is true for people unaware, while for those who are consciously divergent person, you have to be highly suspicious of them

Why Bonds are the Best Things Since Sliced Bread

My personal Inspiration

It happened quite a clash of opinions with a girl I know. The issue concerned the concept of "freedom". This girl, whose references are omitted for privacy, is a highly-trained scholar of theology whom I occasionally compare myself with; I really love to talk to her about general topics, philosophy and how's life; I take very much into account her views, although we are often at odds, because thanks to her keen vision on the topics I always find great inspiration of thought and I can understand that, ultimately, our opinions are united by a deep thought and in relationship of cause and effect. I would then take advantage of her gift to explain why, in my opinion, the bonds between people are the basis of freedom. According to her personal opinion, freedom is always subordinate to the bonds we create with people and that these bonds are limiting the choices we have and actions we can take. Obviously, as a supporter of the “pursuit of freedom”, how I could not be in the opposite position? Now, to her I only said that I was in disagreement, not because I did not give weight to the links between people, but simply because I believe that freedom has a higher priority.


Why bonds can bring freedom?

Once back home, I immersed myself in the thoughts, stimulated by this strange inspiration: the bonds.

The bonds are agreements between people, sometimes totally emotionally, but still ties. We have learned from my previous article that money is an agreement between people. The greater the number of agreements in our favor, the greater the number of people that we can influence simply because we share with them a particular point of view on the agreement, the greater the amount of money that we can convey to our pockets.

In this particular situation, by having a multitude of bonds, in fact, does not limit our freedom, but this increases it: the higher the number of bonds / agreements that we will create, the more links in our network of influence. Our network, however, won’t be a trap, but a real trampoline to jump higher and a safety net if we were to fall.

Banks are masters at creating more and more agreements and affect a growing number of people: that's why they get more and more money.

Is for this reason that I do not see bonds so limiting, but rather a stimulus and help in continuing to seek freedom.

Why Integrity is the Secret Ingredient

Integrity or Fast Way?
Let's be honest. How many times happened you to think that the only way to make money was to do something illegal. Then we remember people who have managed to create empires from nothing and we say they are dishonest people who "definitely" have committed something unfair to get where they are. For our parameters is unthinkable to achieve success by following closely a strategy that gives small daily victories. According to our limited parameters, those who succeeded are a phenomenon that have happened in one night, by a stroke of luck that has provided them the opportunity of the moment.

We always forget something very important: integrity.


Integr… what?

What does mean integrity for us?

Personally I find this word interesting in two situations particularly.

The first type of situation is moral: people who get the real success are intact because they don’t distort their ethical values

The second type is operational: it is difficult to see the integrity, intended as a complete set, the actions that led a person to achieve success and we prefer to concentrate on partial observation of what they do after obtaining it.

The two situations described above are not clearly divided and are intertwined with each other to arrive at the real success.
Intact, in every aspect

Integrity is an essential and mandatory quality to achieve true success.

Recall for a moment the definition that we have given for the money: Money is an agreement. If money is an agreement, how we usually  behave in the agreements with the people? Are we honest, persons of word, keeping the promises we make or we treat the agreements as a “lip service”? Let’s try to recall slowly in our memories the behaviors that we keep usually, if we are consistent in actions, words and feelings we experience. Remember that the integrity, understood as wholeness, as a complete set, includes all three levels of our existence (physical, mental and spiritual) and affects every area of our lives.


Overnight phenomena

Although it seems a superficial detail, the integrity of our behavior towards the money is indicative of the degree of success we have in that field ... and beyond. It's true  that the Way you see money can affect your success: have you fear of it? Are you valuing more the paper than its spirit? Are you spending it more than you get? So the money (agreements) and our reactions to them show our integrity: if we will act ethically and consistently to obtain our goals, we will reach those, even if for some outsider we will seem the usual phenomena that had the fluke and achieved success in one night thanks to some dirty business.

How Analogy of Money Can Help You Live a Better Life

The Question


Sometimes it happens that I have some bills in my pocket, pull them out of my wallet, keep them in hand, stare at them and ask myself: why we give so much importance to these pieces of paper? I'm not the only one with this question in mind. Occasionally I talk with friends in front of a soft drink at the bar. We ask each other "but in your opinion, what do you really think money is? Why are they so important? ". Usually the answers we give are more related to a causal relationship, rather than a real understanding of the true essence of money as it is difficult to go beyond a simple operational response: “no money? You won’t buy what you need to live... and if you do not work you do not get money.


The first answer is unacceptable


Fortunately I never settled for an operationale answer, so I decided to better understand the situation, starting from my favorite author and one of his books, "The Cashflow Quadrant" by Robert Kiyosaki. Robert tells us clearly that there are usually two phases for the monetary value, or when the money is an exchange value convertible into physical gold (then a real value, even for the use of a metal itself) and when it is currency, that is a promise of value that is part of the institution issuing it. I may have oversimplified these definitions, but the common root that emerges is that in both cases we accept the value of money for real. You have already understood where I'm going? If like me you try to use the analogy to examine the question, you already know that ...




By knowing that, where do we start from?


The real problem that haunts us is that we are not aware of what we have accepted as true and by not being aware, we can’t make better choices for ourselves. In short, if we do not know what the money is, we can not have the advantage of exploiting it, but we will be exploited by it. As Kyiosaki says, if  we are part of the quadrants of the left, our agreement is to exchange our time for money (and time is a limited resource). Period. Even if we work for highly paid job, we will have to exchange our time for money.


Those who are on the right quadrant are well aware that money are agreements and the more agreements they can take out per unit of time, the more money they can earn. Who is on the right can also build systems to automate and put the lever in the number of agreements that could be stipulated per unit of time… and maybe without having to directly employ their presence or their time.


The best agreement


If money is an agreement, to be rich enough you have to learn how to create the best possible agreements and the best agreement that currently comes to my mind is one where you sell something, not necessarily an object, but also yourself, your opinion or point of view on life.
This lesson is really valuable and I will try to hold it firmly in mind. Money is an agreement.